Brand Voice: Why Tone Is Often Overlooked and Critical in Brand Voice Words, tone, and cadence are all components of a great brand voice. This article is going to focus on the role tone plays in a brand voice. Tone is essential to creating a consistent and strong...
Three Things to Consider With Brand Voice and Word Choice “No matter what anybody tells you, words and ideas can change the world.” John Keating, Dead Poets Society Think about one of your favorite brands for a minute. Now, think about a piece of your favorite content...
Understanding the top 3 things to demystify your brand voice I was absolutely wrong about brand voice. And I’m so glad I was. Hi! I’m Penny and I struggled with finding my writing voice. I did the whole “write like you’re talking to a friend” thing. I even suggested...
Some of the most common questions I get are about cravings. People get frustrated because they crave salty, crunchy or sweet foods (I’m talking about you, chocolate). And, it isn’t just the craving, it is when the craving happens. “Why do I crave sweets after I eat?”...
Are you stuck in a workout rut? Do you find yourself asking Google “what’s the “best workout”? What makes a workout “the best” anyway? Rather than heading to the couch because you are overwhelmed with all the workout choices, you can take this as an opportunity to...
Thanksgiving, all the holidays really, are when we’re supposed to feel happy and thankful. All the ads show everyone feeling joyful, not fearful or anxious. We aren’t supposed to feel stressed and, let’s be honest, thankful when it's over. Am I right? One of the...
She looked at me with desperation in her eyes and said, “If I eat like this, I’ll lose weight, right?” I said, “You should” without much confidence at all. This was after her first question of, “What is the best diet for me?” You see, I’d been a Dietitian for a while...
You’re hungry and need to eat. And then, the battle begins. “I could eat a salad,” you think. “But, I’m hungry and really want something more substantial. Maybe, I’ll order the chicken sandwich and fries. But, ALL THOSE CALORIES! ALL THAT FAT!” And, the battle goes on...
Does deciding what to eat stress you out? Are you tired of feeling like you’re “good” or “bad” depending on what you ate? Are you over feeling judged for what you eat? Do you wish there was a better way to sort through all the nutrition noise and “just eat” without...
When someone asks me how to start Intuitive Eating, one of the first things I tell them is that Intuitive Eating is a methodology, not an all-or-nothing approach. Unlike dieting where you’re either “on” your diet or “off” your diet, it is OK to start working on the...