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Brand Voice: Why Tone Is Often Overlooked and Critical in Brand Voice
Brand Voice: Why Tone Is Often Overlooked and Critical in Brand Voice Words, tone, and cadence are all components of a great brand voice. This article is going to focus on the role tone plays in a...
Three Things to Consider With Brand Voice and Word Choice
Three Things to Consider With Brand Voice and Word Choice “No matter what anybody tells you, words and ideas can change the world.” John Keating, Dead Poets Society Think about one of your favorite...
Understanding the top 3 things to demystify your brand voice
Understanding the top 3 things to demystify your brand voice I was absolutely wrong about brand voice. And I’m so glad I was. Hi! I’m Penny and I struggled with finding my writing voice. I did the...
Why do I crave sweets after I eat?
Some of the most common questions I get are about cravings. People get frustrated because they crave salty, crunchy or sweet foods (I’m talking about you, chocolate). And, it isn’t just the craving,...
7 Steps to Answer the Question “What is the Best Workout?”
Are you stuck in a workout rut? Do you find yourself asking Google “what’s the “best workout”? What makes a workout “the best” anyway? Rather than heading to the couch because you are overwhelmed...
Fear of Losing Control During the Holidays – Part 1
Thanksgiving, all the holidays really, are when we’re supposed to feel happy and thankful. All the ads show everyone feeling joyful, not fearful or anxious. We aren’t supposed to feel stressed and,...
“What Diet is Best for Me?” and Why I Quit Answering That Question
She looked at me with desperation in her eyes and said, “If I eat like this, I’ll lose weight, right?” I said, “You should” without much confidence at all. This was after her first question of,...
Six Simple Steps to Enjoy Food Right Now
You’re hungry and need to eat. And then, the battle begins. “I could eat a salad,” you think. “But, I’m hungry and really want something more substantial. Maybe, I’ll order the chicken sandwich and...
What Is Gentle Nutrition and How Does It Make Peace With Good and Bad Foods?
Does deciding what to eat stress you out? Are you tired of feeling like you’re “good” or “bad” depending on what you ate? Are you over feeling judged for what you eat? Do you wish there was a better...
How to Start Intuitive Eating – Part 2 (Your expert says, “Intuitive Eating is not all or nothing!”)
When someone asks me how to start Intuitive Eating, one of the first things I tell them is that Intuitive Eating is a methodology, not an all-or-nothing approach. Unlike dieting where you’re either...
What does hunger feel like? Signals you may be missing.
Have you asked yourself, “What does hunger feel like, anyway?” Maybe you’re not sure what hunger feels like. Trust me, you’re not alone. You could be sitting at your desk and you feel hunger pangs...
How to start Intuitive Eating: Your Expert Guide (Part 1)
You’ve started hearing about Intuitive Eating and have done some research on it. You’re feeling ready to ditch dieting and go all-in on Intuitive Eating. Then you ask yourself, “Now what?” Getting...